LO: Develop analysis of conventions of music videos
Conventions in this music video:
- the video is based on a story
- Dancing involved
- Editing of michael turning into a werewolf and of zombies
- artist is shown in video
- artist is lip syncing
LO- Develop understanding of conventions of music videos and to understand socio historical socio text of music videos in 1970s onwards
Overtime music videos have changed due to the increase in successful technology and the releasing of new technology. New techniques and ideas have been used overtime. Newer videos generally have better quality videos overtime then older videos due to technology change. However technology such as cutting and effects added are used a lot in older videos but they are over used, maybe due to the excitement of new technology coming out. Newer videos use more discrete technology and only for the purpose of the music video. In most of the music videos there is usually the artist singing. However when an artist is not seen singing the video usually corresponds showing a story. Also older music videos did not feature many coloured people whereas newer videos shows different kinds of people.
LO: To develop and understand history of music videos
- In the 1980s, music videos became popular because of music channels like MTV and VH1
- During 1923-24 Le De Forest made short music films and Max Fleischer was an animation artist who produced short sing along cartoons
- The earliest music video was made by 'The Animals' in 1964 and the song was called 'House Of The Rising Sun'
- The Beetles secured their fame bu featuring in a film and in 1966 they made a music videos for their two songs ‘Rain’ and ‘Paperback Writter’.
CLC Brentford
LO: Develop understanding of codes and conventions of music videos
The Animals: The House of the Rising Sun
This music video was made in 1964 being one the of earliest music videos
-All the members of the band are wearin the same outfit: grey suit and yellow shirt. The yellow represents the sun
- The music video is only showing the band playing their song. Compared to Micheal Jackson and Janet Jackson: Scream; this is very simple as scream's video has alot more meaning and has different settings.
- The camera focuses alot on the main singer when he is singing with a closeup shot of his face
- The main focus is the band, that is all that the camera films
- There are a lot of shots such as close-up, medium shots and long shots