Overtime music videos have changed due to the increase in successful technology and the releasing of new technology. New techniques and ideas have been used overtime. Newer videos generally have better quality videos overtime then older videos due to technology change. However technology such as cutting and effects added are used a lot in older videos but they are over used, maybe due to the excitement of new technology coming out. Newer videos use more discrete technology and only for the purpose of the music video. In most of the music videos there is usually the artist singing. However when an artist is not seen singing the video usually corresponds showing a story. Also older music videos did not feature many coloured people whereas newer videos shows different kinds of people.